A "winning media strategy" is a plan that develops and sustains a differentiated service with a unique selling proposition in the market. Not as easy as it sounds. It requires understanding not only where the competition and customers are today but where they're headed. That trajectory is critical to understand so you can position your company to fight not the last battle but the battles to come. To do this well, you have to identify and understa... [read more]

Any companies attending WMS that are interested in discussing mobile, please contact me through this Crowdvine channel.

Are you currently experimenting with different forms of media? If so, what kinds of media are you using (mobile, social networks, microblogs like Twitter, traditional media, etc)?